Nowadays everyone seems to be insecure, and they make decisions based on their desires. They get so blinded by what the media exposes that they start doing things that make them forget about who they really are. Many companies use psychology to manipulate people, and make them think that they are missing something if they do not have what it is that they advertise. Companies use commercials such as the 1950’s Colgate commercial, to emphasize that Colgate’s toothpaste attracts girls or boys. Although they just speak about what the toothpaste does, they hide the real subliminal message. Companies target younger kids because they know that it is easier to get kids to consume their products. Children are an easy target, because they aren’t mentally strong enough to think outside the box. If you constantly tell a child that they are missing something then they eventually start to believe it and they strive to get that missing part of them. Psychology is one of the biggest advantages that successful companies utilize the most.
According to “The Story of Stuff,” consumers buy products without realizing that they are adding to global warming. People buy new things because what they had before wasn’t good enough for them. They become insecure and throw away their old products for new ones. Furthermore, every time they throw something out they create dioxide because that piece of garbage gets burned or thrown into mixtures of other garbage. All of that dirty garbage turns into dioxide, which mixes in with the air to create air pollution. Companies persuade you and make you think that you aren’t noticed unless you have what is in style. That product becomes a consumer desire for many insecure people. Companies know that young kids want the new Ipods and the new sneakers, but they fail to tell them that they cause global warming once they throw out their old necessities. Kids don’t understand the concept of global warming, so companies advertise commercials with jingles to attract the attention of kids. Kids don’t know that the little things that they cry for cause a problem that can annihilate the human species in a couple of years.
According to “The All-Consuming Self,” by Allen D. Kanner and Mary E. Gomes, the media makes people believe that technology is the face of this new generation. However, the media usually targets the youth because many kids are easily tricked. Companies come out with new technology all the time, but kids are so blinded by what’s in style that they miss the fact that every new invention affects global warming. Technology makes it easier to consume materialistic needs. Companies use this form of psychology to keep their business growing. Technology has become the new face of the earth, and it uses psychology as its partner, so that the both of them together become unstoppable.
Viewed:
Kanner, D. Allen, and Gomes, E Mary. “The All-Consumng Self”
No comments:
Post a Comment